We’re looking for a Digital Marketing Specialist to help strengthen our online presence and support our employer branding in a thoughtful, creative way. Someone who follows trends with curiosity, understands how to turn ideas into engaging content, and knows how to express our voice with clarity and authenticity.
At IBORN, we see communication as part of who we are, not just how we promote ourselves. It’s part of how we work and how we build culture. If you care about valuable content, honest storytelling, and meaningful connections, we’d love to meet you!
🔍✨ We think you might be a good fit if you:
- Follow what’s happening: trends, formats, conversations, not just for fun, but to understand what works and why;
- Like working with social media, copywriting, and content creation;
- Are curious and enjoy learning what drives people’s decisions;
- Enjoy writing in both Macedonian and English, and care about doing it well;
- Prefer clarity over buzzwords;
- Have an interest in learning how to use AI tools (like Midjourney) to speed up and optimize your work;
- Can work independently, but also enjoy exchanging ideas with a team to achieve a shared goal;
- Can confidently help plan or host events that showcase our culture;
- Care about meaning and results, not just reach.
💻🎯 While being comfortable with:
- Google Analytics: understanding how to track and analyze performance data;
- Canva: creating visuals that align with our tone and platform needs;
- Social media: especially TikTok (understanding trends, tone, video format), Instagram, and LinkedIn;
- Generative AI tools: like ChatGPT for brainstorming, drafting, and editing content;
- Basic video editing tools: such as CapCut, InShot, or similar;
- SEO basics: you don’t need to be an expert, but should understand how content gets discovered.
🔧📢 In this role, you’ll contribute by:
- Creating marketing campaigns and social media content;
- Telling the story of who we are, what we do, and what it’s like to work here;
- Supporting the talent acquisition team by ensuring our employer brand is strong, consistent, and authentic;
- Using generative AI tools to move faster or explore new creative directions.
🧩 Who We Are
IBORN is a software development company based in Macedonia focused on building reliable, high-quality digital products. Our solutions serve clients and end-users across Europe and the United States.
What sets us apart is our commitment to strong engineering standards, continuous learning, and a culture of shared knowledge. We care deeply about how things are built, not just that they work, but that they are maintainable, scalable, and thoughtfully designed.
Learning isn’t just encouraged; it’s built into how we work through regular feedback, mentorship, and a team mindset that values improvement as much as delivery.