As you might already know, anniversaries at IBORN have never been simple milestones. Over the years, they’ve become a meaningful ritual, moments to pause, recognize the people who shape our culture and celebrate the journey we build together.
In November 2025, with the launch of Ibornversaries S08, we took a bold creative leap. Inspired by the energy, creativity and collaboration in our workspace, we transformed our anniversary celebration into an artistic experience, a mural and a merch collection that capture our culture and each employee can carry with them.
Making Art the Heart of Celebration
This season called for a different kind of creativity. We wanted to build a unified artistic story, one that employees could see around them every day and wear proudly long after the anniversary season had passed.
To achieve this, we set out to:
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Create a large-scale mural representing our culture, values and creative spirit;
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Transform mural elements into a cohesive collection of anniversary merch;
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Organize a secret reveal that would bring the whole company together;
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Give every employee their full anniversary package at once, so they can wear it proudly throughout the year;
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Build an experience that would unfold during the whole season.
Designing a mural that reflects everyone, then translating it into wearable and usable items, required collaboration, imagination and precision. From the start, it was important for us to collaborate with a local artist who truly understands our story and could translate it authentically into visual form. At the same time, our UX/UI team happily took on the challenge of being part of the creative process, ensuring the artistic vision connected seamlessly with our brand language. Keeping both the mural and merch a secret added a fun twist and demanded careful planning, coordination and a bit of stealth. But the payoff made every step worth it.
The Big Reveal: 8th of November
On the evening of November 8th 2025, at our season kick-off party, employees walked into the event expecting a celebration, but they had no idea what was waiting behind the curtain.
1. The Mural Unveiled
For weeks, the mural had been in the making, conceived, designed and painted in complete secrecy by the artist Inna Nameless. At the party, it was revealed for the very first time.
2. The Merch Reveal
Immediately after the mural reveal, the second surprise followed: the Mural Inspired Merch Collection. Each design pulled shapes, lines and colors directly from the artwork, transforming it into an everyday expression of who we are.
Inside their packages, employees found:
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A t-shirt featuring bolder artwork elements;
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A sweatshirt with mural-inspired compositions;
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A beanie to match the season’s visual identity;
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A tote bag carrying a refined version of the mural design.
The Creative Journey
1. Designing the Mural as a Cultural Symbol
We began with one question: What does IBORN look like in color?
The mural’s shapes represent collaboration, growth, innovation and the boldness of our collective story. It’s a visual reflection of our culture.
2. Translating Art Into a Wearable Identity
Once the mural’s visual language was set, our UX/UI team dissected it into smaller elements rebuilding them into patterns and compositions suitable for textiles. Every item employees received is connected to the original artwork yet unique in its own expression.
3. Personal Touch, Collective Experience
Instead of tying gifts to anniversary dates, this season we chose unity. Every employee received their full package at the same moment, sharing a collective reveal and starting the season on equal ground.
4. A Season Still Unfolding
Nearly four months into Season 08, the mural has become part of our everyday backdrop, while the merch has quietly turned into a symbol of shared identity both inside and outside the office.
Built Like We Build
As we reach late February 2026, the energy of Season 08 is still radiating throughout the office. The mural has become part of our everyday backdrop and the merch a visible symbol of belonging and shared identity. The mural colors our year and together, they turn our anniversaries into art, identity and connection.
Just as we approach software development with a holistic, thoughtful process - aligning design, function and user experience, this season reflects our comprehensive approach to our culture and brand. Every detail, from mural to merch was crafted to resonate, inspire and reinforce who we are as a team.
